Packaging Design

Luisa's Vegan Chocolates is an ethical and sustainable independent business based within the heart of Nottingham's creative centre. When initially tasked to create a range of branding for the business, this included Seline designing the below over her 1 year duration at the business:


- all product labels

- packaging stickers

- limited edition packaging 

- brand collaboration labels and packaging for both brands

- Taste Note cards identifying the range of taste nuances within the chocolates to help allow customers to understand the differences in the chocolates.

- Gift box/ truffle menu cards.

As an independent and growing business, Seline was in charge of the design and development of all branding and packaging, constantly working alongside the directors of the company in order to understand their likes/dislikes and requirements for the packaging of a new product line. Due to this, it also meant that Seline was in constant contact with printers and label printers in order to see the full completion of the packaging.


Brand collaborations

Seline's success in designing a whole branding range for the business allowed for established international and national brands to choose her to continue their branding design for their collaborations with Luisa's Vegan Chocolates. These establishments include: 

-  The UK Her Majesty's Foreign Office and University of Nottingham's joint collaboration with Luisa's Vegan Chocolates which has been exhibited internationally in Colombia and Malaysia, as well as nationally.

-  Bird & Blend Tea Co. collaboration saw Seline's packaging displayed in their chain of stores nationwide for a Christmas collaboration of limited edition products. Due to this success, Seline's packaging also remained visible within their Nottingham store where we worked together on more unique and popular products.

- Neon Raptor Brewery requested unique brand collaboration labels for the involvement in their cocoa nib beer that they produced as part of a giveaway which also involved Papua New Guinea chocolate bars.

These collaborations also meant that Seline was not only designing on behalf of the directors at Luisa's Vegan Chocolates, but also all these other listed establishments. Therefore Seline was working closely with the requirements and requests of different HR personnel in a professional manner.


Product Design

Due to the business being a very close team and with Seline being the only contracted employee, as well as being the head of design, her role often dipped into creative direction and product design: 

-  Due to COVID19 closures, the business had to adapt their point of sale to being more online focussed. Though the infrastructure for this was already in place, Seline decided to strengthen the involvement with customers and new audiences, by developing an "at home tasting experience" which would allow for customers to try the luxury chocolate tasting experience at home instead of in store. This product was selling out immediately when first launched and is still so successful due to its dynamic nature of also being a great gift and dinner party entertainment tool!

-  Seline's graphic design skills also allowed for the development of several different chocolate moulds to be designed for the production of chocolate gift slabs and plaques.

Seline's natural trail of thought of designing for the user due to her Architectural experience and previous design endeavours, has enhanced her ability to provide a more personalised product design service to the customers at Luisa's Vegan Chocolates.



Seline's involvement in design throughout the brand was not limited to solely packaging, it also included:

-   Creating informative leaflets and stockist brochures/ product look-books

-  Redesigning the interior of the small unit shop.

- Designing and sending out formal business events invitations

- Creating Social Media Content

-  Designing content to help educate visitors and customers on the unique craft of the brand.


Seline's role within the business was not just subjected to design. In fact, a lot of her involvement within the business was heavily run by PR work for the directors which included: writing awards submissions, organising travel, being in constant communication with brand stockists and their company HR representatives and also being the face of a brand whilst promoting it naturally.